For many bloggers, product reviews are the way to build good content on your own blog. When I first started out my blog, I started by sharing reviews on products that I had purchased, and then slowly as I build up more content brands started to approach me to see if I would be interested in reviewing their product.

Product reviews are a great way to introduce people to new products. But how do you know if the product is good or bad? Well, that’s where you come in!

What some people do not understand is just how long it takes to produce a product review, far too often people tell me they are going to start a blog because they want free stuff. Unfortunately though, although you may receive a product for free, it does in fact take up quite a bit of your time to create the review and in the blogging world, time is money!

Here’s a blog post about how to write your own product review blog post and make it as persuasive as possible. This will help not only with marketing but also with customer satisfaction – because customers want to hear what others think about the product before they buy it for themselves.

How to Write a Product Review Blog Post - Blogging basics

Why are product reviews important to shoppers?

As the online e-commerce world continues to grow, so does the use of product reviews.  More than ever, we need the information to help us make decisions about items we can’t hold in our hands before buying.  That’s where blog posts that review one or multiple products come in.

Why ratings and reviews are important

Ratings and reviews are important for customers because they can’t see the product before buying it.  Product reviews are important because they help shoppers make decisions about whether or not to purchase a particular item based on what others have experienced with that same product.

Reviews are like social proof for products.  If a product has many positive reviews, it gives potential customers more assurance that they will be happy with the purchase.

Reviews are also like customer service for products.  Reviews can help shoppers figure out if there is anything wrong or different about an item so they don’t make any unexpected purchases and end up disappointed after going through all of the efforts of researching and buying the item.

What are the benefits of reviews as a blogger?

As a blogger, you can write reviews for your audience to help them make decisions about their purchases.

You can also provide your audience with a resource for reviews of products, which will help them make more informed purchasing decisions.

Reviews are an essential part of any blog post because they add to the credibility and usefulness of your content.  You want to use reviews as much as possible when doing product review posts because you don’t always want to buy every product yourself.

What do you write in a product review?

So reviews are important as a blogger looking to make affiliate sales but primarily as a consumer looking to make a purchase.  Next, we will look at what do you write in a product review to help people get the information they need.

How do I start a product review?

To start a product review post, you’ll need either a sample of the product that you’re reviewing or to gather a series of reviews of the product online. Amazon is always a good source for this because it encourages people to leave reviews.

Look at both good and bad reviews: Be mindful of both bad and good reviews.  No one can say they’re perfect, but you don’t want to give a false representation of your product either. You’ll also need the features that make it unique or what makes it stand out from other products in its category.

Common complaints: Spot those common complaints that people have about the product: if there are common complaints about a product, make sure to address them in your review.

Know the price of the product: this is especially important for some products that have different prices depending on where they’re sold and you need to be aware of those differences when writing your reviews so people can better understand what kind of value or quality they’ll receive.

What should you include in a review?

Once you have gathered the basic info and made a note about what you are going to say, you can start writing.  The other things you might want to include in the review are:

  • The pros and cons of the product (ideally in an easy to read table or bullet form for people who like to scan)
  • What makes this product good or bad for you, and why?
  • What are some of its features that would be beneficial to someone who has been looking to buy it in particular?
  • Any differences between this product versus other products they might have looked at but didn’t purchase because one seemed better than the others?
  • Any repeated good or bad points you found from checking reviews on the product.
  • What are the alternatives to this item? What other products would be a good buy for someone who wants what you just reviewed?

Legal stuff

In the UK, if you are gifted a product or paid to write a product you need to clearly disclose this at the beginning of the post as per the ASA. This is to allow your readers the chance to understand that you are writing this post in exchange for something, even if it does not affect your views.

What are the important things to consider when writing a review

There are a few important things to remember when writing a review to make sure you have an honest piece of content.


While you can mention the price of an item in a review, it is not mandatory. There are some Amazon terms that prohibit mentioning the price though and this needs to be made clear if it’s not mentioned.  You could make reference to the general price such as ‘item normally in the range of £20’.

Technical information

It’s helpful to walk readers through the steps of using the product and include any technical information that you deem relevant.

Depending on the scope and type of your audience, certain words will either be more or less appropriate. When writing for an outside audience with no insider knowledge of the subject matter, you may need to adjust your language accordingly.

Writing a quality review

A product review is a great way to share your knowledge with the people you care about and help them make an informed decision. There are many things that go into writing one, but by following this guide, we hope you’ll feel more confident in what goes into it.

Share this blog post with someone who could use the tips!

How to Write a Product Review Blog Post - Blogging basics

This post may contain Affiliate Links - these links do not cost you any money, however, I may earn commission from you clicking through these